is fenty beauty environmentally friendly

Is Fenty Beauty Environmentally Friendly in 2024?

Last Updated on June 3, 2024 by Annie Baldwin

Fenty Beauty, celebrated for its dedication to inclusive shade ranges, is on a commendable journey towards sustainability and ethical practices.

While the brand is passionately moving towards cruelty-free products and cleaner ingredients, there are opportunities for growth in sustainable packaging and obtaining eco-friendly certifications.

As Fenty Beauty progresses, consumers can look forward to seeing more green initiatives aligning with the brand’s ever-evolving commitments.

Is Fenty Beauty Environmentally Friendly?

fenty beauty products
Image Credit: Teen Vogue

Fenty Beauty is not an environmentally friendly brand yet but is taking some steps to improve.

The company still has progress to make in using sustainable packaging and eco-friendly materials.

Key Points

  • Fenty Beauty aims to be cruelty-free by 2023
  • The brand is shifting to refillable packaging
  • Fenty Beauty uses some questionable ingredients

Our Opinion

While Fenty Beauty is making efforts towards sustainability, the brand still has a long way to go to be considered an eco-friendly company.

Its ethics and environmental policies need significant improvement.

Fenty Beauty cannot currently be recommended as an environmentally conscious choice for consumers.

Is Fenty Beauty Packaging Sustainable?

fenty beauty packaging
Image Credit: Fenty Beauty

Fenty Beauty has made strides when it comes to sustainable packaging, but there is still room for improvement. The brand aims to shift towards refillable packaging, which allows customers to reuse containers and reduce waste. Fenty is also moving towards using more recycled materials in its packaging. However, most Fenty Beauty products still come in plastic packaging that is not widely recyclable. The brand has not yet minimized textile waste or transitioned fully to eco-friendly materials.

While Fenty Beauty touts sustainability as a core company tenet, its packaging does not score very highly when it comes to environmental impact. The use of plastics and lack of recycled or recyclable materials give the brand a poor sustainability rating. Fenty needs to evolve further to minimize its environmental footprint through packaging.

That said, Fenty has set intensity targets to reduce its impact and is taking action to improve. But when you look at the products on the shelf, the packaging is far from earth-conscious. The brand still relies heavily on virgin plastics. So while Fenty Beauty talks about sustainability, its packaging does not walk the walk—yet. With some key changes, Fenty can live up to its tenets and develop truly sustainable, eco-friendly packaging.

Does Fenty Use Ethical Ingredients?

fenty beauty vegan claims
Image Credit: Ethical Elephant

When it comes to ingredients, Fenty Beauty aims to use clean, safe formulas in its products. The brand avoids harsh chemicals and prioritizes gentle, high-quality ingredients. Fenty Beauty is cruelty-free, meaning its products are not tested on animals.

Specifically, Fenty Skin and Fenty Beauty do not contain oxybenzone or octinoxate, two chemicals that can harm marine life. The brand also avoids parabens, sulfates, phthalates, and other concerning ingredients. This demonstrates Fenty’s commitment to responsible, ethical formulas.

However, Fenty Beauty is not 100% vegan or natural. The products do contain some synthetic ingredients and animal-derived components. So those seeking plant-based, vegan formulas will be disappointed. Still, Fenty avoids the most troubling ingredients and makes an effort to use gentler, safer alternatives.

While not perfect, Fenty Beauty does focus on high-quality, clean ingredients. The brand avoids harsh chemicals and animal testing, taking steps to develop responsible products. There is still room to improve by eliminating animal-derived ingredients and transitioning to more natural, vegan formulas. But Fenty Beauty does better than many mainstream brands when it comes to ethical ingredients.

Is Fenty Beauty Cruelty-Free?

When it comes to animal testing, Fenty Beauty has committed to remain cruelty-free. The brand does not test finished products or ingredients on animals, and neither do its suppliers or third-party manufacturers.

Fenty Beauty has certified their cruelty-free status through organizations like PETA and Leaping Bunny. These respected certifications ensure that no new animal testing is done anywhere during product development.

Not only is Fenty Beauty cruelty-free, but it also aims to create awareness about animal testing issues. On their website and through their brand messaging, they promote ethical policies and spread information on cruelty-free shopping.

While Fenty does use some animal-derived ingredients, they are focused on reducing this. And they confirm any animal-sourced ingredients come from ethical suppliers with high welfare standards. Overall, Fenty Beauty is a reliably cruelty-free brand you can feel good about supporting.

Does Fenty Have Any Eco-Friendly Certifications?

When it comes to eco-friendly certifications, Fenty Beauty has room for improvement. Currently, the brand does not hold any major third-party certifications for sustainability.

However, Fenty is taking steps towards more earth-conscious practices. For example, their skincare line Fenty Skin uses recyclable materials and refillable packaging. This helps reduce single-use plastics and textile waste.

Fenty Beauty also aims to use responsibly sourced ingredients in their formulas. They avoid controversial chemicals like oxybenzone and octinoxate that can harm marine life. The brand focuses on selecting high-quality, safe ingredients for both people and the environment.

While Fenty does not yet have recognized eco-certifications, their commitments show a genuine effort towards sustainability. As the brand evolves, we may see them pursue reputable certifications to validate their environmental goals. For now, they are off to a good start with eco-friendly changes like recyclable packaging.

How Does Fenty Beauty Compare to Other Clean Beauty Brands?

When comparing Fenty Beauty to other clean beauty brands, there are some key differences to note.

Unlike brands like Ilia and Kjaer Weis which are certified organic or natural, Fenty does not currently have any major eco-certifications. However, they do avoid certain controversial ingredients, taking steps towards safer formulas.

Fenty’s focus remains on high-performance makeup rather than natural ingredients. Their formulas emphasize intense pigments and smooth textures first and foremost. Other clean brands prioritize natural ingredients as a core tenet.

However, Fenty shares similarities in avoiding ingredients like oxybenzone that can negatively impact marine life. Their skincare line also utilizes recyclable and refillable packaging, helping reduce waste.

While not a fully certified clean brand yet, Fenty makes selective sustainable choices. As they evolve, we may see them pursue reputable eco-certifications to match their brand impact to their intensity of color.


Is Fenty an Ethical Brand?

Fenty Beauty is not considered a fully ethical or sustainable brand, but it is taking steps to improve in these areas. The brand aims to be cruelty-free by 2023.

Is Fenty Beauty Packaging Sustainable?

Fenty Beauty packaging is not yet sustainable. The brand has pledged to shift to refillable packaging options and reduce waste.

What Is Fenty Beauty’s Ethical Rating?

Fenty Beauty scores poorly for ethics and sustainability currently. It is not vegan and uses some questionable ingredients. The brand’s environmental policies need improvement.

What Are the Legal Issues With Fenty Beauty?

There are no major public legal issues associated with Fenty Beauty. The brand has faced some criticism over ingredients and sustainability.


Fenty Beauty is not yet an environmentally friendly or sustainable beauty brand, but it is taking some steps to reduce its environmental impact. The company aims to have cruelty-free products by 2023 and is shifting towards more refillable and recyclable packaging. However, Fenty Beauty still uses some ingredients that should be avoided and needs to improve its sustainability policies. Overall, while not completely eco-friendly, Fenty Beauty is making efforts to become more ethical and reduce its environmental footprint.


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